Merch Design
MERCH THAT FEELS LIKE PART OF THE WORLD
Good merch should not feel like a logo dropped onto a shirt at the last minute.
I design merch graphics that connect to an artist’s sound, audience, visual identity, and overall atmosphere. That might mean something bold and readable from across a venue, something more subtle and wearable, or something strange enough that it feels like it came from the same world as the music itself.
I think about merch as both design and object: how it looks in a mockup, how it might live on a body, how it photographs, and whether fans would actually want to wear it after the show ends.
Depending on the project, merch design can include graphic concepts, mockups, print-ready files, and visual direction for how the piece fits into the larger release or tour world.
