SIXELA’s work already had a strong emotional world around it: bold, intimate, moody, feminine, theatrical, and a little dangerous in the best way. My role was to help translate that world visually across different kinds of work: cover art, promotional photography, merch, and visual direction.
What I loved about this collaboration was that it never felt like we were trying to force one rigid “brand” onto everything. The goal was more interesting than that. Each project needed its own mood, but the pieces still had to feel connected: like they belonged to the same artist, the same sound, the same visual universe.
A lot of that process came from conversation, references, instinct, and tiny adjustments. What colors felt right. What felt too clean. What felt too obvious. What kind of image could hold the emotional tone of the music without flattening it into something generic.
That is usually where the best work starts for me: somewhere between a very specific feeling, an overly detailed reference folder, and the moment when something finally clicks.
The photography leaned into saturated color, dramatic light, distortion, softness, and a little bit of visual instability. I wanted the images to feel polished enough to be used professionally, but not so polished that they lost their atmosphere.
For SIXELA, that meant working with color, shadow, glow, grain, and image treatment in a way that felt connected to the music: intimate, electric, and a little elusive. The goal was not just to make promo images, but to create photographs that could help shape the larger world around the releases.
The cover artwork gave each release its own visual entry point.
For Ceiling Tiles, the image is quieter and more emotionally suspended: blue light, stillness, isolation, and a kind of late-night heaviness. For Secret Relationship, the mood shifts darker and more cinematic, using red, reflection, and layered space to create something more tense and intimate.
For the EP artwork, I built a grid of images that could hold several moments at once. Instead of one single portrait, it became more like a sequence: fragmented, colorful, and in motion. That structure let the artwork feel connected to the existing visual language while still giving the project its own identity.
The merch design needed to feel bold, wearable, and immediately connected to SIXELA’s world. I did not want it to feel like a logo dropped onto a shirt as an afterthought.
The final design used lips, a snake, stars, and handwritten text to create something graphic and direct, but still a little strange and romantic. It had to work from across the room at a show, but also feel like something fans would actually want to wear.
That balance matters to me. Good merch should feel like part of the artist’s visual world, not just proof that a project exists.
My work with SIXELA is a good example of what I love doing most: helping an artist build visuals that feel specific to them.
Sometimes that means photography. Sometimes it means cover art, merch, branding, or creative direction. Most of the time, it means connecting several pieces so they feel intentional together.
A strong visual world does not have to be repetitive. It just has to feel like it knows itself.
If you are an artist with a sound, a feeling, a release, a reference folder, or a brand you want to elevate, I’d love to help you shape what it becomes.